The three important elements in a website include its design, the codes and of course, its content. That being said, in terms of marketing and driving traffic, the content is king, while the design takes care of the presentation. It is important to publish and create web content which is effective, and the only way to determine if it is, is to see to it that it sells. So, in ensuring this, what are some things you should bear in mind?
Original and something special
Let's say that you're editing the contents of your e-commerce website, while creating a new entry for your blog. In this case, all of your content must be original and possess something special. Although the Internet is a public domain, and copied and plagiarized content is as common as seeing cat pictures in humor sites, you should make your own original content, in order to increase its authority. Regardless if you're doing a product review or writing a persuasive piece to coax users into buying from you, write as if you're talking to your users in a personal atmosphere.
Center it on the users
Don't treat your website like a promotional billboard – your website isn't all about you. Although this may sound ironic, users don't really care if you've gained accolades from certain awards bodies and recognition from your locality due to your excellent service. Internet users are selfish: they only want people that can solve their problems. Rather than making your content focus on what you're capable of, focus on how you can help your users out in the first place. Here's an example:
BAD: “Pesterminator has been awarded numerous times for their excellent service, gaining recognition from numerous neighborhood associations and the city of Camden.”
BAD: “Pesterminator has been awarded numerous times for their excellent service, gaining recognition from numerous neighborhood associations and the city of Camden.”
GOOD: “Pest Hunters are here to help solve your problems. We're here to definitively get rid of the rats, cockroaches and termites infesting your home. Call us at ****** to get a free quote.”
Of course, you can still state whatever awards and recognitions you have received, but these should only take the backseat, behind the ways on how you can help your users out!
Of course, you can still state whatever awards and recognitions you have received, but these should only take the backseat, behind the ways on how you can help your users out!
Correct and understandable
When writing web content, you need to have a good command of the language you're using. Your grammar and technical writing skills must be acceptable. Bear in mind that there should be no mistakes in your write-ups, since it makes you look less authoritative and trustworthy. Plus, some potential buyers frown at wrong and horrendously written content.
Aside from being correct, your write-ups, images and the other elements must be completely understandable. In marketing, there is no need to induce heavy words and jargon – write as if you're writing for an 11 year old. Keep it simple, self-explanatory and devoid of complicated words in order to make it understandable to your users.
In online marketing and SEO, content is the king, which is why you need to focus on trying to make it sell. Bear in mind, it doesn't have to be an excellent literary piece: it just has to be persuasive enough in order to coax users into buying from your catalog or acquire your services.
Aside from being correct, your write-ups, images and the other elements must be completely understandable. In marketing, there is no need to induce heavy words and jargon – write as if you're writing for an 11 year old. Keep it simple, self-explanatory and devoid of complicated words in order to make it understandable to your users.
In online marketing and SEO, content is the king, which is why you need to focus on trying to make it sell. Bear in mind, it doesn't have to be an excellent literary piece: it just has to be persuasive enough in order to coax users into buying from your catalog or acquire your services.
Images Credit: badlanguage(dot)net